A premium unboxing experience is a defining part of many modern eCommerce brands—especially those in beauty, wellness, fashion, and sustainable goods. At Atomix, we treat high-touch fulfillment as a core service offering, helping brands stand out by delivering visually polished, personalized, and consistent packaging experiences.
What Is a High-Touch Product?
A high-touch product requires extra attention to detail during fulfillment—beyond the standard pick and pack process. These products often have:
Branded or specialty packaging
Specific wrap or assembly instructions
Marketing inserts, hand-written notes, or influencer cards
Subscription pack variations
Fragile or soft-touch handling needs
Complex pack-outs or gift-ready presentation
Key Point: Any order that requires a customized, repeatable workflow outside standard fulfillment will be scoped and managed as either a Kitting Project or Special Project depending on complexity (see definitions below).
Kitting vs. Special Projects: What’s the Difference?
The Unboxing Process: Step-by-Step
Initial Consultation:
During onboarding or any time after, let your Onboarding Specialist or Pod Manager know that your brand requires special packaging or high-touch support.
Workflow Definition:
You’ll work with our Ops team to:
Submit photos or video of your ideal unboxing
Define SKUs involved, any packaging SKUs, insert logic, personalizations
Determine if the kit will be virtual (SKU mapping) or physical
SOP Creation:
Atomix will draft a detailed Standard Operating Procedure (SOP) for the pack-out, which includes:
Step-by-step instructions
Materials and SKUs involved
QA guidelines
Pricing agreement and approval timeline
Training & Testing:
Your Atomix Fulfillment Pod will be trained on the SOP, and a test run will be performed. We may ask for feedback to finalize the visual experience.
Launch & Execution:
Once approved, the workflow will go live for all active orders involving your high-touch products.
SLA Note: Kitting and high-touch workflows require a 7-business-day lead time from submission to activation, assuming all SKUs and materials are on hand and labeled appropriately.
Packaging Requirements & Tips
If you are supplying your own packaging, be sure to:
Create packaging SKUs in the Atomix App
Submit receiving shipments at least 5 business days before use
Label boxes/tissue/inserts clearly with your SKU or part number
Indicate reorder thresholds if restock alerts are needed
Atomix can also assist in sourcing packaging materials via partner vendors if requested.
Examples of High-Touch Projects We've Handled
A celebrity wellness brand shipping premium vitamin sets in magnetic-close gift boxes with foil-wrapped inserts and velvet pouches
A skincare brand requiring lot-controlled serums in frosted glass packed with crinkle paper, info cards, and scent samples
A subscription tea box with seasonal inserts, flavor pairings, and region-specific bundles
How to Request a High-Touch Pack-Out or Project
To request a kitting setup or special unboxing experience:
Message your Pod Manager via Slack or Intercom
Submit the [Special Project Request Form] in the Atomix App
Provide clear documentation of how you'd like the order to look and feel
Your request will be scoped and priced accordingly, with a turnaround time of up to 5 business days from final SOP approval.
Questions or Ideas?
If you're unsure whether your needs qualify as kitting or a special project, reach out to your Pod Manager. We'll walk you through the options and help bring your unboxing vision to life.